The aim of this paper is to present the fashion\r\nsystem as a ââ?¬Å?clusterââ?¬Â and to evaluate the characteristics of\r\nProduct Lifecycle Management (PLM) taking into account\r\nvarious factors, in particular the different approaches to\r\ndealing with market needs. More specifically, the ââ?¬Å?readyto-\r\nwear fashionââ?¬Â and ââ?¬Å?fast fashionââ?¬Â models will be\r\npresented and compared. The paper takes the Italian\r\nfashion system as the unit of analysis and assumes that\r\nconsumer behavioural factors act in a non-predictable\r\n(i.e., random) way in the constantly changing social and\r\ncultural environment. Considering the internal\r\ncomplexity of a whole market system, a simplified system\r\ndynamics model is proposed.
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